Wednesday, November 27, 2019
Art in ancient greece essays
Art in ancient greece essays Art is the creation of beautiful; or thought provoking works. Art went through a tremendous amount of development in ancient Greece from the archaic to the Hellenistic eras. Much of the development was due to the political and philosophical views of the era. Each era gave way for the changes in the following era. During the archaic period there was a growing elevation of individualism. Individuality and uniqueness, virtually an awareness of self was a main issue within art ands philosophy. In archaic Greece there was increased prosperity and mobility this allowed for old ways of life to be overcome and people were more susceptible to finding ones self in other words individuality stood out. Poetry and sculpture show a more personal approach and attention to intellectual and personal detail. Personal feelings were reflected within art. In poetry men and womens sexuality and feelings about sexuality were free territory to discuss a practice which was uncommon prior to this period. Sculpture emerged as a principle form of artistic expression. There were magnificent statues of nude walking youths. Draped female sculptures from the archaic period suggest Middle Eastern influence. Philosophy at this time was moving away from religion, and concentrated on the awareness of self, philosophy and art had a central focus of self. Archaic art is a silent witness to the extraordinary development western society was about to undertake. The art of the classical Greek style id characterized by a joyous, freedom of expression and I celebrates mankind as an independent entity. Artist of this period began to express the human figure in a more naturalistic manner. Their forms were more true to life, but they approached an ideal vision. Classical sculptures became natural. The sculptures completed the process begun by their archaic forbearers of mastering the accurate representation of the human body. Classical vase p...
Saturday, November 23, 2019
The Rise and Fall of the Borgia Family
The Rise and Fall of the Borgia Family The Borgias are the most infamous family of Renaissance Italy, and their history normally hinges around four key individuals: Pope Calixtus III, his nephew Pope Alexander IV, his son Cesare and daughter Lucrezia. Thanks to the actions of the middle pair, the family name is associated with greed, power, lust, and murder. The Rise of the Borgias The most famous branch of the Borgia family originated with Alfons Borja from Valencia in Spain, the son of a middling family. Alfons went to university and studied canon and civil law, where he demonstrated talent and after graduation began to rise through the local church. After representing his diocese in national matters, Alfons was appointed secretary to King Alfonso V of Aragon and became deeply involved in politics, sometimes acting as envoy for the monarch. Soon Alfons became Vice-Chancellor, a trusted and relied upon aide, and then regent when the king went to conquer Naples. While demonstrating skills as an administrator, he also promoted his family, even interfering with a murder trial to secure his kinââ¬â¢s safety. When the king returned, Alfons led negotiations over a rival pope who was living in Aragon. He secured a delicate success which impressed Rome and became both a priest and a bishop. A few years later Alfons went to Naples - now ruled by the King of Aragon ââ¬â and reorganized the government. In 1439 Alfons represented Aragon at a council to try and unite the eastern and western churches. It failed, but he impressed. When the king finally negotiated papal approval for his hold of Naples (in return for defending Rome against central Italian rivals), Alfons did the workà and was appointed a cardinal in 1444 as a reward. He thus moved to Rome in 1445, aged 67, and changed his name to Borgia. Oddly for the age, Alfons was not a pluralist, keeping only one church appointment, and was also honest and sober. The next generation of Borgia would be very different, and Alfonsââ¬â¢s nephews now arrived in Rome. The youngest, Rodrigo, was destined for the church and studied canon law in Italy, where he established a reputation as a ladies man. An elder nephew, Pedro Luis, was destined for military command. Calixtus III: The First Borgia Pope Hulton Archive / Getty Images On April 8th, 1455, a brief time after being made a cardinal, Alfons was elected as Pope, largely because he belonged to no major factions and seemed destined for a short reign due to age. He took the name Calixtus III. As a Spaniard, Calixtus had many ready-made enemies in Rome, and he began his rule carefully, keen to avoid Romeââ¬â¢s factions, even though his first ceremony was interrupted by a riot. However, Calixtus also broke with his former king, Alfonso, after the former ignored the latterââ¬â¢s request for a crusade. While Calixtus refused to promote King Alfonsoââ¬â¢s sons as a punishment, he was busy promoting his own family: nepotism was not unusual in the papacy. Indeed, it allowed the Popes to create a base of supporters. Rodrigo was made a cardinal at 25, and a slightly older brother the same, acts which scandalized Rome because of their youth, and ensuing debauchery. But Rodrigo, sent to a difficult region as a papal legate, was skilled and successful. Pedro was given an army command, and the promotions and wealth flowed in: Rodrigo became second in command of the church, and Pedro a Duke and Prefect, while other family took a range of positions. Indeed, when King Alfonso died, Pedro was sent to seize Naples which had defaulted back to Rome. Critics believed Calixtus intended to give it to Pedro. However, matters came to a head between Pedro and his rivals over this, and he had to flee enemies, although he died shortly after of Malaria. In aiding him, Rodrigo demonstrated a physical bra veryà and was with Calixtus when he too died in 1458. Rodrigo: Journey to the Papacy German School / Getty Images In the conclave following Calixtusââ¬â¢s death, Rodrigo was the most junior cardinal. He played a key role in electing the new Pope ââ¬â Pius II ââ¬â a role that required courage and gambling his career. The move worked, and for a young foreign outsider who had lost his patron, Rodrigo found himself a key ally of the new pope and confirmed Vice-Chancellor. To be fair, Rodrigo was a man of great ability and was perfectly capable in this role, but he also loved women, wealth, and glory. He thus abandoned the example of his uncle Calixtus and set about acquiring benefices and land to secure his position: castles, bishoprics, and money flowed in. Rodrigo also earned official reprimands from the Pope for his licentiousness. Rodrigoââ¬â¢s response was to cover his tracks more. However, he had many children, including a son called Cesare in 1475 and a daughter called Lucrezia in 1480, and Rodrigo would give them key positions. Rodrigo then survived a plague and welcomed a friend as Pope, and stayed on as Vice-Chancellor. By the next conclave, Rodrigo was powerful enough to influence the election, and was sent as a papal legate to Spain with permission to approve or deny the marriage of Ferdinand and Isabella, and thus the union of Aragon and Castile. In approving the match, and working to get Spain to accept them, Rodrigo earned the support of King Ferdinand. On returning to Rome, Rodrigo kept his head down as the new pope became the center of plotting and intrigue in Italy. His children were given routes to success: his eldest son became a Duke, while daughters were married to secure alliances. A papal conclave in 1484 demurred from making Rodrigo pope, but the Borgia leader had his eye on the throne, and worked hard to secure allies for what he considered his last chance, and was aided by the current pope causing violence and chaos. In 1492, with the death of the Pope, Rodrigo put all his work together with a huge amount of bribes and was elected Alexander VI. It has been said, not without validity, that he bought the papacy. Alexander VI: The Second Borgia Pope Hulton Archive / Getty Images Alexander had widespread public supportà and was capable, diplomatic and skilled, as well as rich, hedonistic and concerned with ostentatious displays. While Alexander at first tried to keep his role separate from family, his children soon benefited from his election, and received huge wealth; Cesare became a cardinal in 1493.à Relatives arrived in Rome and were rewarded, and the Borgias were soon endemic in Italy. While many other Popes had been nepotists, Alexander was promoting his own children and had a range of mistresses, something that further fuelled a growing and negative reputation. At this point, some of the Borgia children also began to cause problems, as they annoyed their new families, and at one point Alexander appears to have threatened to excommunicate a mistress for returning to her husband. Alexander soon had to navigate a way through the warring states and families which surrounded him, and at first, he tried negotiation, including the marriage of a twelve-year-old Lucrezia to Giovanni Sforza. He had some success with diplomacy, but it was short-lived. Meanwhile, Lucreziaââ¬â¢s husband proved a poor soldier, and he fled in opposition to the pope, who then had him divorced. We donââ¬â¢t know why he fled, but accounts claim he believed rumors of incest between Alexander and Lucrezia that persist to this day. France then entered the arena, competing for Italian land, and in 1494 King Charles VIII invaded Italy. His advance was barely stopped, and as Charles entered Rome, Alexander retired to a palace. He could haveà fledà but stayed to use his ability against the neurotic Charles. He negotiated both his own survival and a compromise which ensured an independent papacy, but which left Cesare as both a papal legate and a hostageâ⬠¦ until he escaped. France took Naples, but the rest of Italy came together in a Holy League in which Alexander played a key role. However, when Charles retreated back through Rome, Alexander thought it best to leave this second time. Juan Borgia Alexander now turned on aà Roman familyà who stayed loyal to France: the Orsini. The command was given to Alexanderââ¬â¢s son Duke Juan, who was recalled from Spain, where he had earned a reputation for womanizing. Meanwhile, Rome echoed to the rumors of the excesses of the Borgia children. Alexander meant to give Juan first the vital Orsini land, and then strategic papal lands, but Juan was assassinated and his corpse thrown into the Tiber. He was 20. No one knows who did it. The Rise of Cesare Borgia Mondadori / Getty Images Juan had been Alexanderââ¬â¢sà favoriteà and his commander; thatà honorà (and the rewards) were now diverted to Cesare, who wished to resign his cardinalââ¬â¢s hat and marry. Cesare seemed the future to Alexander, partly because the other maleà Borgiaà children were dying or weak. Cesare secularized himself fully in 1498. He was immediately given replacement wealth as the Duke of Valence through an alliance Alexander brokered with the new French King Louis XIII, in return for papal acts and aiding him in gaining Milan. Cesare also married into Louisââ¬â¢ family and was given an army. His wife became pregnant before he left for Italy, but neither she nor the child ever saw Cesare again. Louis was successful and Cesare, who was only 23 but with an iron will and strong drive, began a remarkable military career. The Wars of Cesare Borgia Alexander looked at the condition of the Papal States, left in disarray after the first French invasion, and decided military action was needed. He thus ordered Cesare, who was in Milan with his army, to pacify large areas of central Italy for the Borgias. Cesare had early success, although when his large French contingent returned to France, he needed a new army and returned to Rome. Cesare seemed to have control over his father now, and people after papal appointments and acts found it more profitable to seek out the son instead of Alexander. Cesare also became Captain-General of the churches armiesà and a dominant figure in central Italy. Lucreziaââ¬â¢s husband was also killed, possibly on the orders of an angry Cesare, who also was rumored to be acting against those who badmouthed him in Rome by assassinations. Murder was common in Rome, and many of the unsolved deaths were attributed to the Borgias, and usually Cesare. With a substantial war chest from Alexander, Cesare conquered., and at one point marched to remove Naples from the control of the dynasty who had given the Borgias their start. When Alexander went south to oversee the division of land, Lucrezia was left behind in Rome as regent. The Borgia family gained great amounts of land in theà Papal States, which were now concentrated in the hands of one family more than ever before, and Lucrezia was packed off to marry Alfonso dââ¬â¢Este to secure a flank of Cesareââ¬â¢s conquests. The Fall of the Borgias As the alliance with France now seemed to be holding Cesare back, plans were made, deals struck, wealth acquired and enemies murdered to take a change of direction, but in mid-1503 Alexander died of malaria. Cesare found his benefactor gone, his realm not yet consolidated, large foreign armies in the north and south, and himself also deeply ill. Furthermore, with Cesare weak, his enemies rushed back from exile to threaten his lands, and when Cesare failed to coerce the papal conclave, he retreated from Rome. He persuaded the new pope to re-admit him safely, but that pontiff died afterà twenty-sixà days and Cesare had to flee. He supported a great Borgia rival, Cardinalà dellaà Rovere, as Pope Julius III, but with his lands conquered and his diplomacy rebuffed an annoyed Julius arrested Cesare. Borgias were now thrown out of their positions, or forced into keeping quiet. Developments allowed Cesare to be released, and he went to Naples, but he was arrested by Ferdinand of Arag on and locked up again. Cesare did escape after two yearsà but was killed in a skirmish in 1507. He was just 31. Lucrezia the Patron and the End of the Borgias Print Collector / Getty Images Lucrezia also survivedà malaria and the loss of her father and brother. Her personality reconciled her to her husband, hisà family, and her state, and she took up court positions, acting as regent. Sheà organizedà the state, saw it through war, and created a court of great culture through her patronage. She was popular with herà subjectsà and died in 1519. No Borgias ever rose to become as powerful as Alexander, but there were plenty of minor figures who held religious and political positions, and Francis Borgia (d. 1572) was made a saint. By Francisââ¬â¢ time the family was declining in importance, and by the end of the eighteenth century it had died out. The Borgia Legend Alexander and the Borgias have become infamous for corruption,à cruelty,à and murder. Yet what Alexander did as pope was rarely original, he just took things to a new extreme. Cesare was perhaps the supreme intersection of secular power wielded to spiritual power in Europeââ¬â¢s history, and the Borgias were renaissanceà princesà no worse than many of their contemporaries. Indeed, Cesare was given the dubious distinction of Machiavelli, who knew Cesare, saying the Borgia general was a grand example of how to tackle power.
Thursday, November 21, 2019
Foreign Policy Decision-Making Essay Example | Topics and Well Written Essays - 250 words
Foreign Policy Decision-Making - Essay Example 1986 foreign policy decision- making article by Ostrom and Job, the theory of the presidential decision-making is based on the roles; the commander-in- chief, the chief executive, and the party leader. Of these three, this paper looks into the best foreign policy approach that effectively explains the Ostrom and Jobââ¬â¢s hypothesis and expectations. The interest of the United States at the international scene, that focus on the U.S. expansion and influence in the world has in the past formed the basis of the U.S. politics ever since. A presidentââ¬â¢s scorecard only begins by the foreign policy approach applied during his or her regime. As the chief executive, the president is expected to respond swiftly to the domestic interests like the publicââ¬â¢s foreign policy and economic concerns. As the party leader, the presidentââ¬â¢s decision making process must take into account of his popularity and election cycle. For these two approaches, the president uses his power as the commander-in-chief to focus on the global politics, basically being very keen on the national security and the influence abroad. Therefore, whenever the president makes a foreign policy decision, the decision must be backed by the political and the public goodwill. This policy supports the Ostrom and Jobââ¬â¢s hypothesis. Mitchel and Moore summary should be based on the fact that the presidential decision making for international issues is backed by his political survival and of the American interest. This conclusion does not contradict Ostrom and Jobââ¬â¢s expectation. The theory of the cybernetic model of presidential decision making best explains Mitchel and Mooreââ¬â¢s findings. Truly, the presidential survival in the American politics is mainly on the policies that the president applies, especially abroad. As the most powerful nation in the world, the decisions made; political, economical, or military decisions, are very critical to the American people and the
Wednesday, November 20, 2019
Image of masculinity through tv program such as two and a half men, Research Paper
Image of masculinity through tv program such as two and a half men, - Research Paper Example a. Charlie Sheenà asà Charlie Harperà (season 1ââ¬â8)- the archetype of hedonistic bachelor to the mould of Hugh Hefner of Playboy. In the sitcom, Charlie works as jingle/children songwriter and makes more money than his brother Alan who is always in dire straits due to the alimony that he has to pay to his wife Judith. Charlie is the dominant male figure in the sitcom. b. Jon Cryerà asà Alan Harper ââ¬â Alanââ¬â¢s character articulates soft version of masculinity although it was portrayed as subordinate to the hedonistic type of masculinity with Charlieââ¬â¢s inordinate sarcasm and banter with Alan. c. Angus T. Jonesà as Jake Harper ââ¬â Jake portrays the underachieving son of Alan and Judith. Although Jake is Alanââ¬â¢s son, Jake mirrors the behavior of his uncle Charlie more than his father Alan. The character of Jake provides the subtle approval of Charlieââ¬â¢s hedonistic behavior in the sitcom. Masculinity has always been associated with a powerful social position that is based on class, race, and sexuality, wage structure and other parameters of manhood that spells dominance. This is reinforced through gender order within societies where men are usually ranked as more powerful and more prestigious than others. Although most of this stereotyping is structured through menââ¬â¢s dominance over women or the latterââ¬â¢s dependence on men, it can also be the case of male dominance over other males with other males also dependent to the dominant male. This structure is also present in the animal kingdom with the presence of the Alpha Male. The three characters in the television sitcom Two and a Half Menà makes an interesting case about images of masculinity in contemporary American society. Each of the characters performs their role and acts them out in accordance with how such character relates to the world and how it perceives the world. Often, the expression of
Sunday, November 17, 2019
Comparing the Mesopotamia and Egypt River Valleys Essay Example for Free
Comparing the Mesopotamia and Egypt River Valleys Essay Though Egypt and Mesopotamia were both river valleys they have a lot of differences, but some similarities. Such as they have very different social and political views while the two river valleys had a quite a bit of similarities when it came to religion. The difference between the two valleys social views were that in Egypt women were treated with respect and as equals where in Mesopotamia women were treated like property and didnââ¬â¢t have the same privileges as men. Both Egypt and Mesopotamia based their social culture through religion, but the Mesopotamians believed that the gods punished them for their wrong doings and thatââ¬â¢s why the river flooded unpredictably giving them a pessimistic view of the gods and eternal life. The people of Egypt didnââ¬â¢t fear the gods because the world was always good to them by the river always flooding at the same time of year helping the soil be good for their agriculture which gave them a more cheerful and hopeful outlook of the world and the gods they worshiped. The main difference between the two valleys socially were that in Egypt it was more of a positive and well being environment, while in Mesopotamia the atmosphere was very unequal between genders and they were never happy because the gods were never happy with them. Egypt and Mesopotamia had different ways of politics since Mesopotamia was a democracy it had a king who claimed to be patron deity and who controlled the affairs of the walled city and surrounding rural area. In Egypt they had a centralized government which means the pharaoh was treated like a king, but everyone below him was fairly equal (even the women, though they were still slightly below the men). The main difference between the two valleys politically is that Mesopotamia had a king that made the rules and was the one in charge of everything while in Egypt the Pharaoh was like a king except the people below him had a voice and were treated more equally. Religion is very similar in Mesopotamia and Egypt by both being polytheistic and the fact that the king/Pharaoh was supposively the closest to god in the valley, the king/Pharaoh would have many sacrifices when something bad happened. They also had animism and used carvings, drawings, and statues to show their beliefs towards the gods. And though their gods were not the same the views of the afterlife and beliefs were very similar. The main similarities between the two valleys religion was theyââ¬â¢re both polytheistic and that their beliefs were very similar towards the gods and the afterlife. In conclusion the two main differences were social and political views when it came to gender equality, classes (rank), and the way the gods treated the people. The main similarity was religion in the way they showed their beliefs in gods and what would happen when they do wrong things and when they die.
Friday, November 15, 2019
Problems With the ACT and SAT Essay -- Standardized Testing Essays
Throughout high school and college we will go through a vast amount of testing but why? Testing is used to show a personââ¬â¢s amount of knowledge on a particular subject. Usually itââ¬â¢s for one specific subject and not a majority of them, the standardized tests include all testable subjects as in English, math, science, writing, and reading. However, before we can all begin our college careers we have to take one of two tests, the ACT or the SAT. These two tests determine the college you get into, the amount of scholarships you will receive, and even whether or not your will be accepted into any college. These standardized tests are used by schools because they find that it is an easy way to test a studentââ¬â¢s ability. However, the issue in doing this is for example, the ACT is all multiple choice. Exams such as these do not give the option to include worded feedback to show that you at least know something about the subject. Multiple choice exams have this problem, they canââ¬â¢t test the information that a person fully knows, it only tests whether they chose the right answer or possibly just guessed it. With only a slew of multiple choice questions it can be easy to get a ââ¬Å"goodâ⬠score or a ââ¬Å"badâ⬠score. Thatââ¬â¢s why these tests are flawed, the results they show donââ¬â¢t prove anything or really show anything for that matter. So, using these long multiple choice exams are what collegeââ¬â¢s consider to be a reflection of a studentââ¬â¢s grades during their first year at college. The test maker itself explains that grade point averages during high school paint a better picture than their tests ("The ACT: Biased, Inaccurate, and Misused" 1). Collegeââ¬â¢s use these standardized tests as a quick measure of ability. However, a test cannot explo... ...Mar. 2014. Kohn, Alfie. N.p.. Web. 25 Mar 2014. . (Kohn) "The ACT: Biased, Inaccurate, and Misused." Fair Test. FairTest, 20 Aug 2007. Web. 25 Mar 2014. . ("The ACT: Biased, Inaccurate, and Misused") Meaghan, Diane, and Francois Casas. Bias in standardized testing and the misuse of test scores: Exposing the Achilles heel of education reform. Canadian Centre Policy Alternatives, 2004. 35-50. eBook. (Meaghan and Casas 35-50)
Tuesday, November 12, 2019
Cloud Computing
CLOUD COMPUTING PRASHANT G. PANDEY SANDEEP D. SINGH 3rd Author TIMSCDR TIMSCDR 3rd author's affiliation C-502, Silver Oak Appt. , Beverly park B-201, New Garden view, Tulinj Road, 1st line of address Mira Road (E), Thane-401107. Nalasopara (E), Thane- 401209 2nd line of address Mob. No. +91- 09322119824 Mob. No. +91- 09850394576 Telephone number, incl. country code prashant. [emailà protected] com Sandy. [emailà protected] com 3rd E-mail ABSTRACT As with any new trend in the IT world, enterprises must figure out the benefits and risks of cloud computing and the best way to use this technology. The buzz around cloud computing has reached a fever pitch. Some believe it is a disruptive trend representing the next stage in the evolution of the internet. Others believe it is hype, as it uses long established computing technologies. One thing is clear: The industry needs an objective, straightforward conversation about how this new computing paradigm will impact organizations, how it can be used with existing technologies, and the potential pitfalls of proprietary technologies that can lead to lock-in and limited choice. This document is intended to initiate a conversation that will bring together the emerging cloud computing community (both cloud users and cloud vendors) around a core set of principles. We believe that these core principles are rooted in the belief that cloud computing should be as open as all other IT technologies. This document does not intend to define a final taxonomy of cloud computing or to charter a new standards effort. Nor does it try to be an exhaustive thesis on cloud architecture and design. Rather, this document speaks to CIOs and other business leaders who intend to use cloud computing and to establish a set of core principles for cloud vendors. Cloud computing is still in its early stages, with much to learn and more experimentation to come. However, the time is right for the members of the emerging cloud computing community to come together around the notion of an open cloud. Multitenant : For an organization having many tenants renting some services. Authors & scientists of various publications: Hartig, Hinchcliffe, Greenberg, Robbins, Gupta & Swaminathan 1. INTRODUCTION The word Computing means any goal-oriented activity requiring, benefiting from, or creating computers. Thus, computing includes designing and building hardware and software systems for a wide range of purposes; processing, structuring, and managing various kinds of information; doing scientific studies using computers; making computer systems behave intelligently; creating and using communications and entertainment media; finding and gathering information relevant to any particular purpose, and so on. Computing is categorized according to the requirement of the individual or an organization. The topic I am going to discuss in this paper presentation would be ââ¬Å"Cloud computingâ⬠dealing as Group and organization . Fig. 1 demonstrates a simple architecture about cloud computing. GENERAL TERMS ââ¬Å"Cloud computingâ⬠is termed as the next big thing in the modern corporate world, the growing impact is will be seen on enterprise IT and business activities in many large organizations. This paper provides an insight to cloud computing, its impact and discusses the issues that business organizations face while implementing cloud computing, It also discusses various strategies that organizations need to adopt while migrating to cloud computing. Fig. 1 KEYWORDS Cloud computing is very simple and broad concept in which we are using internet which allows people access technology enabled services. It is named so as its representation is always done as a cloud as in a network diagram. In broader context, cloud computing can be said as a large network of computers used by large organizations to provide services to smaller ones and individuals. It is sometimes termed as Grid computing or Network computing. Cloud computing can be said as a Network of providing resource via network ââ¬Å"on demandâ⬠and ââ¬Å"at scaleâ⬠in an multitenant environment. The resource provider network is called as ââ¬Å"Cloudâ⬠. ? ? ? The wide bandââ¬â¢s network fast development. The virtualization tech and marketââ¬â¢s fast development. The hardwareââ¬â¢s fast development, like CPU and network drives. 2. ISSUES NEEDED TO BE SOLVED I have come across certain issues which arise during the normal stages of computing which are needed to overcome, Let me take each issue one by one: 2. 1 Technical Issues The biggest challenge in cloud computing may be the fact that there is no standard or single architectural method. Common hurdles to be overcomed: Fig. Hartig States ââ¬Å"What goes on in the cloud manages multiple infrastructures across multiple organizations consisting of frameworks providing mechanisms for self-healing, selfMonitoring and automatic reconfigurationâ⬠. The cloud is virtualization of resources so it manages itself. Still there are people required to take care of operating systems, hardware and networking in a proper or der, but from the userââ¬â¢s or application developerââ¬â¢s perspective, only the cloud is referenced. We can say cloud computing is the Third revolution of IT industry, following the personal computer revolution. Cloud computing matters to us as cloud computing and web based are the future of computing in which all of us will interact. Let me give you an examples that in our day to day life, we come across a number of vendors providing cloud computing services such as Google, Yahoo, MSN, etc. among web based office applications and online photo and document sharing include flickr and Zoho. By cloud computing, we have the ability to scale to meet changing user demands quickly, usually within minutes. Cloud computing is : ? Environment friendly ? Task oriented ? Requires no Maintenance It gives user the benefit of separating application code from physical resources and to use external assets to handle peak loads. 2. 1. 1 Security Security is the most important thing for an organization or and company. If a company has a very big portal then we cannot say that the company is really very big but if the security of the company should be well assured that it is safe . Hence, I can say that Security is the most important hurdle for an organization to keep its data & policies undercover so that only the recommended people can have an access to it. With their business information and critical IT resources outside the firewall, customers worry about their vulnerability to attack. 2. 1. 2 Technical Hardware & Software Expertise Users need equipment and resources to customize cloud computing services more relevant and more tailored to the needs of their businesses. Proper man-power is needed to develop the applications to suit a businessââ¬â¢s needs. The availability of physical hardware and software components need to be ensured for realizing the benefits of cloud computing. According to the writings of Hinchcliffe(2009, p. 61), wider technical fluency and expertise in the selected cloud computing platforms, which tend to emphasize technologies such as Open Source or newer web-style programming languages and application models will have to be achieved. 2. 2 Non-Technical Issues needed to overcome Apart from the technical issues, there are several non-technical issues which require equal attention and need to be resolved. Some of the significant non-technical hurdles to the adoptions of cloud computing services by large enterprises are financial, operational and organizational issues. . 1 Reasons to accept Cloud Computing. ? ? ? The fast increase of corporate IT infrastructure requirement. Economy crisis forcing company to cut cost. The fast change and time-to-market requirement of Internet applications. 2. 2. 1 Financial Issues Different people have different opinions on cloud computing, One such report says , Cloud computing can cost twice as much as inhouse data centers. This poses a problem for large enterprises, but actually works to the advantage of small and midsize companies and businesses. Further reports say that Cloud offerings are most attractive for small and medium-sized enterprisesâ⬠¦ and most customers of clouds are small businesses. The reason behind this is that smaller companies donââ¬â¢t have the option of developing themselves into giant data centers. Greenberg(2009) notes, ââ¬Å"Few if any major corporations are looking to replace their data centers with cloudâ⬠¦ the ââ¬Ëserver-less companyââ¬â¢ are one thatââ¬â¢s only feasible for startups and SMBs. â⬠Cost variability is the important aspect of cloud computing. If cost ,transparency, scalability and cost variability is to be considered then a new challenge and opportunity arises for organizations. security through the public cloud. The availability of a robust network and information security is also a challenge. 2. 2. 3. 3 Cost Cost of process change is another hurdle in the transformation. Conventional IT organizations will have to engage with internal customers as well as IT service providers at a different plane. Most importantly, the culture and mindset and mindset will have to change. 3. PLANNING TOWARDS TECHNOLOGY THE NEW 2. 2. 2 Operational & Organizational Issues Organizations need to define standards and workflow for authorizations. A strategy for the consumption and management of cloud services, including how the organization will deal with semantic management, security and transactions need to be created. One should evaluate cloud providers using similar validation patterns as one does with new and existing data center resources. According to Gupta (2008), before deciding to switch over to cloud computing, one should fully understand the concept and implications of cloud computing as to whether maintaining an IT investment in-house or buying it as a service. The organization has to look at the overall return on investment inhouse or buying it as a service. The organization has to look at the overall return on investments as they cannot simply rip off and replace an existing infrastructure. The managers have to look at the short-term costs as well as the long term gains. Finally, a proof of concept should be created which can do a few things including getting an organization through the initial learning process and providing proof points as to the feasibility of leveraging cloud computing resources. Cloud computing is inevitable and it is a force that organizations and businesses need to quickly come in terms with. As the economic and social motivation for cloud computing is high, businesses which are heavily computer resource dependent need to take cautionary measures and the right decisions at the right time to avoid ending up with unreproductive solutions while migrating to new technologies. According to Robbins(2009), an organization should always make sure that they know what they are paying for and should pay careful attention to the following issues: ? Service levels ? Privacy matters ? Compliances ? Data ownership ? Data mobility. A number of cloud computing vendors may be hesitant to commit to the consistency of performance regarding an application or transaction. One has to understand the service levels they expect regarding data protection and speed of data recovery. 4. SWITCHING TO NEW TECHNOLOGY 2. 2. 3 Internal Issues While switching to newer technologies, an organization could face many internal issues. Some of them are explained as follows: Switching to newer technology such as cloud computing would be best when the processes, applications, and data are largely independent. When the points of integration in a business are well defined, embracing cloud services is effective. In an organization where a lower level of security will work just fine and the core internal enterprise architecture is healthy, conditions are favorable for the organization to switch to newer technologies. A business which requires Web as the desired platform to serve its customers 2. 2. 3. 1 Distributed business levels The distributed business and the level of consistently reliable computer networks in an organization can pose a challenge towards switching from traditional infrastructure to cloud computing. The case for an organization to go in for cloud computing is similar to a decision to own or rent a house. An organization which has spent a good amount of cash on its own storage and security systems will have time taking the decision to migrate to dedicated environment. 2. 2. 3. 2 Complexity of applications The complexity of the applications and the technology infrastructure is dependent on how the organization has adopted IT. If this has evolved from the deployment of technologies over a period of time, then the complexity level will certainly be high and in such a case, transformation to cloud computing would be difficult. Not everything comes under cloud computing as each organization has its own specific requirements suited to their needs whether on functionalities, performance, or maybe even computing in their organizations. Unless they seriously consider making cloud a part of their strategy. References: [1]. Buyya, Rajkumar; Chee Shin Yeo, Srikumar Venugopal, Sudershan Malpani (PDF). Market-Oriented Cloud Computing: Vision, Hype, and Reality for Delivering IT Services as Computing Utilities. Department of Computer Science and Software Engineering, The University of Melbourne, Australia. p. 9. [2]. www. gridbus. org/~raj/papers/hpcc2008_keynote_cloudcom p2uting. pdf. Retrieved 2008-07-31. [3] . M. D. Dikaiakos, D. Katsaros, G. Pallis, A. Vakali, P. Mehra: Guest Editors Introduction: ââ¬Å"Cloud Computing, IEEE Internet Computingâ⬠, 12(5), Sep. 2009. [4] San Murugesan (Editor), ââ¬Å"Cloud Computing: IT's Day in the Sun? ââ¬Å", Cutter Consortium, 2009. [5] Luis M. Vaquero et al. , A Break i n the Clouds: Toward a Cloud Definition, ACM SIGCOMM Computer Communication Review, Volume 39, Issue 1 (January 2009), Pages 50ââ¬â55, ISSN:0146-4833 [6] [7] www. ikipedia. org/cloudcomputing/ www. scribd. com/cloud/cloudppt. ppt/ Fig. 3 and wants to cut cost while benefiting from the new applications, the business can achieve the best competitive advantage in the market. According to Swaminathan (2009. p. 14), to compete effectively in todayââ¬â¢s world, executives need every edge they can get, from low cost to speed and employee productivity. By tapping into the right cloud capabilities, companies can quickly enter new markets and launch new products or services in existing markets. When demand grows, they can quickly scale up, and when opportunities dry up, they can just as quickly scale down with minimum waste of time and capital. By using cloud-based solutions such as crowd-sourcing, companies can open up innovation to more employees, customers and their partners. 5. CONCLUSION Cloud computing is a fascinating realm, that makes it easier to deploy software and increase productiovity. However, there are some technical and non-technical realities that make security somewhat difficult to deliver in cloud. The cloud presents a number of new challenges in data security, privacy control, compliance, application integration and service quality. It can be expected that over the few years, these problems will be addressed. According to Swaminathan(2009, p. 12-15) and Daugherty(2009, p. 12-15), to be successful, companies should take small incremental steps towards this new environment so they can reap benefits for applicable business situations and learn to deal with the associated risks. In general, Cloud computing will act as an accelerator for enterprises, enabling them to innovate and compete more effectively. Under the current economic conditions, executives need to rethink their strategies dealing with cost-effective solutions. They need to use the cloud services for the right jobs they require. Todayââ¬â¢s infrastructure clouds such as Amazon EC2 offer a relatively inexpensive and flexible alternative to buying in-house hardware. They are also beneficial for computation-intensive hobs, such as data cleansing, data mining, risk modeling, optimization and simulation. Businesses and enterprises should now take steps to experiment, learn and reap some immediate business benefits by implementing cloud Cloud Computing Each group Is expected to work on a project and by end-term, submit a hard copy of the project and also, In summary, present the findings. The project should reflect your learning's from the BIT course. Hence, the topic selection has to be such that your project should address one of the following two Study In depth any ONE area of IT Investments In an organization. The study has to highlight the business objectives addressed by the system approach to implementation analysis of success or failure of the implementation.What you would have done differently ââ¬â give alternative solutions and recommendations Finally, what Business related benefits were derived from the IT investments It will be Important to analyze in light of Management, Organization and Technology aspects of Implementation. Study of ONE technology for Its applicability, usefulness and Its Implications for organizations across an Industry. Study the business objectives for which the Information system was Implement ed In different organizations.You study should cover the following analysis: Is purpose and need for hat particular technology Information system the same across all companies studied? Were the business goals the same for the technology implementation? Did all companies face the same risks, problems and challenges in implementing the technology within the company? Did you observe any common trend or practice emerging across companies of the same industry? Finally, what Business related benefits were derived from the IT investments Suggested list of technologies and industries that can be studied: Technologies IndustriesCloud computing, AAAS, alas, Fertilization Retail Enterprise applications Like Banking, Financial services e-Business & e-commerce Insurance Social media Manufacturing, Automobile Data-warehouse and Bal Telecoms You can select your own technology or combination of technology and industry. Submission of Synopsis Each group Is expected to write a synopsis ( not more tha n 2 pages) of the project the group intends to do. Synopsis will cover the Topic of the project Approach the group intends to follow Broad sections of the reportDivision of effort ââ¬â list the responsibilities allocated to each member of the group Project Report Project report will be submitted in soft copy. The report should tallest be of 12 pages and not exceed more than 25-30 pages. Your report should reflect your group's analysis and effort. Any report which I find has been directly downloaded from one source and reproduced will be completely rejected and no marks will be given to that group. Important dates 1 . Submission of synopsis: Gag 31st 2. Project submission: End of 18th session. The date will be confirmed by Seep 4th Cloud Computing These combine together and deliver services such as the delivery of software, Infrastructure and storage. There are different types of cloud computing. There are public clouds, private clouds and hybrid clouds. Public clouds are virtual data center. A service provider such as Dropped makes resources available over the Internet. Private cloud are usually inside an organization's firewall but it also could a private space dedicated to the organization provided by a service provider. Hybrid cloud combines both aspects of public and private cloud.What are the advantages of cloud computing? Cloud computing is very cost efficient as it is very easy to maintain and use. Cloud computing Is a lot cheaper than traditional software. As cloud computing is very high productive, It saves a lot of money and time. Besides cost efficiency, one of the advantages of cloud computing is that most cloud service providers are usually competent to recover information. It is much easier to backup and recover information than on physical storage device. Another advantage of cloud computing would be Its automatic software Integration function.Automatic software Integration means a person does not take hard effort to customize and Integrate applications. Cloud computing allows the person to customize easily. Not only it's very easy to customize, cloud computing is also very easy to access information. A person can easily access the cloud from every single corner In the world with Internet access anytime. What are the disadvantages of cloud computing? Cloud computing offers a lot of positive aspects. But, It also has Its downside. From time to time, cloud computing system face some serious technical issues.Sometimes it is dysfunctional despite it is constantly maintained. Security issue is also one of the biggest concern in cloud computing. If an organization is using a cloud computing service provider, confidential personal information or other sensitive Information could be exposed to th e third party. Hence, it is important to make sure that a cloud service provider you're going to choose is secure. Cloud computing is very easily exposed by hackers or any kinds of threat because anything on the Internet is vulnerable to attacks.Cloud computing has made it very easy to access Information but one of the biggest flaws Is that It doesn't provide with a lot of space. Most of the cloud service providers only provide less than BIBB of space to its user. A business 1 OFF organization chose a service provider, the organization depends a lot on the service provider. It would be very troublesome to switch from a service provider to another. It would take a lot of time to transfer all the files. How could a Canola Computer Store customer use Dropped? Dropped can store photos, documents, videos and files for its users.Dropped has applications for several platforms such as computer, mobile phones and tablets. Dropped is also accessible on the Internet. Dropped also allows its us ers to share their folders with whomever they desire. Besides sharing a folder, Dropped users can also send links of specific files, photos and folders. Dropped is a free service and you can sign up at www. Dropped. Com. Part B: Disposal of Data and Computer Components What are the two methods of secure data disposal? Sims Recycling Solutions offers two kinds of secure data disposal.They offer data wiping and data shredding method. How does each method disposes the data? Sims Recycling Solutions uses the data wiping method by using the industry leading data cleaner software called Balance to wipe the data in the hard drive. Data herding method is also used by Sims Recycling Solutions. Data is disposed by physically shredded by large shredding machines. Why dispose data using data wiping method? Data wiping is an excellent method for reusing purpose. Some organization uses the data wiping method to wipe all the data then remarked it and sell.By using data wiping method, an organizati on can rescue components of an equipment for maintenance and sale purposes. Data wiping also allows an organization to refurbish an equipment and donate for charities as it wipes all the data inside. Why dispose data using data shredding method? Data shredding is perfect if reusing an equipment is not an option hence requires data shredding method to physically destroy the equipment. It is also a good choice for Solid State Memory and non-magnetic storage devices such as DVD's and compact disc (CD) because these kinds of storage devices need data shredding method to destroy them securely.How Sims Recycling Solutions deals responsibly, ethically and in an environmental friendly manner with electronic waste? Electronic waste such as computer monitor and television contain substances that are harmful to the environment if they are not disposed carefully. Sims Recycling Solutions offers to collect electronic waste such as computer monitor and television to local Sims Recycling Solution disposal centre. We use Sims Recycling Solutions because the company recycles hazardous electronic waste in an environmental friendly way.The company also recycle as much as they can. The company is able to recycle the glass in screens. Photocopiers, toner cartridges and printers can also be recycled. Sims Recycling Solutions has the technology to break toner cartridges for energy recovery and recycle them into raw material in an environmental friendly way. Recycling effective and environmental friendly. Sims Recycling Solutions ensures 100% data disposal in printers and photocopiers as they record everything printed or photocopied in their memory. Where can I dispose IT and computer?
Sunday, November 10, 2019
Development of the Constitutional Position of Caesar Augustus Essay
In 31BC Gaius Julius Caesar Octavian had emerged victorious from the cival wars unmatched in auctoritas and dignitas. By laying down his quasi-legal triumviral powers, he sought to establish his dominance over Rome under the pretext of restoring the Republic and in a manner which respected mos mairum, ancestoral customs. The mistakes of his father would not be repeated and he ensured the range of powers gradually bestowed upon him that provided his constitutional legality, were those offered by the Senate and People of Rome. In 27BC, shortly after his return back to Rome, Octavian laid aside his unprecedented and extraordinary triumvirate powers and as Bradely states wanted to ââ¬Å"have his powers granted to him constitutionallyâ⬠. In what must have been a staged political play, the Senate denied Octavianââ¬â¢s resignation into private life and instead referred upon him numerous powers. Continues civil war had rid pro-republican support within the Senate, and as Octavian was left without a rival, the Senate had no other course of action but to extend his powers. As Tacitus says ââ¬Å"they [the Senate] preferred the safety of the present to the dangerous pastâ⬠. Known as the first settlement he was awarded the name ââ¬ËAugustusââ¬â¢ and the title of princeps inter pares, the first man amongst equals in the new Republic. Additionally, by senatorial degree, his consulship was renewed yearly, but more importantly he was given imperium proconsulare over the provinces of Gual, Spain, Egypt and Syria, controlling the bulk of Romeââ¬â¢s legions, all under the auspice of his legates comprising of his friends and family. This, in essence was Augustusââ¬â¢ true source of power. He may have claimed to be equal to the other Senators, however this was only to maintain the ââ¬Ëformaââ¬â¢ of the Republic while changing its ââ¬Ëanimaââ¬â¢, spirit. By keeping the Senate unarmed there was no possibility for new rivals to appear allowing him to constitutionally define his power without recourse for other despotic actions. Like Solon had when reforming the constitution of Athens, Augustus left Rome to allow his position and the new power status quo to settle. In 23BC the conspiracy of Murena and Caepio, prompted Augustus to rethink his constitutional position within the ancestral customs he wanted to observe. The monopolisation of the consulship angered many of the nobiles who were denied access to what was still the highest position within the state. His resignation of the consulship, which he held successively since 33, led to the second settlement. The Senate, of course, compensated for his loss of powers. They decreed his proconsular imperium as ââ¬Ëmaiusââ¬â¢, greater, meaning he ââ¬Å"had the first word in his provinces and the last in othersâ⬠. Additionally he was granted tribunicia potestas, and despite the discrepancies by ancient historians, it seems by 23 it was annual and perpetual. However the seniority of a tribune within senatorial ranking, as Brunt and Moore state, was ââ¬Å"very lowâ⬠and as a subsidiary right Augustus was granted ââ¬Ëius primae relationisââ¬â¢, so to place first motions in Senate meetings. Not that by now it mattered, his ultimate and unmatched auctoritas was enough to weild his powers over Roman politics. Instead, Augustus provided the perception of legalityâ⬠¦.. in order to avoid the rank of despotism Julius Caesar flagrantly displayed. And legality was essential to the thinking of Roman nobiles so to avoid the perception of tyrant Rome so despised. By 19BC his constitutional powers were complete. However in truth, by 23BC, the powers granted to Augustus were superfluous to his true position in the State, that is they were not reflective of the power that he yielded over Rome. His unmatched actoritas, ultimate patronage of Italy after the ââ¬Ëoath of allegianceââ¬â¢, and unrivaled military monopoly over the legions, provided the necessary power to define his constitutional position, which was, unquestionably, complete domination over the Roman State.
Friday, November 8, 2019
International Marketing Plan Apple Essays
International Marketing Plan Apple Essays International Marketing Plan Apple Paper International Marketing Plan Apple Paper hormonal ?Lives with a parent/s or guardian, college campus or apartment ? Enjoys the internet and other new technologies ?Craves attention, trendy, enjoys music, likes material objects Behavioral Variables ?This group influences sales of products for the household ? This group will first look to the Internet to acquire information ? They would likely want a product that everyone else has Developing choice patterns and product loyalty ?They will be devastated if a purchase of their desire is not made Marketing Strategy Product Packaging is very important to a sale and protection of a product. The exterior must be durable, pleasing and must catch attention. The interior must contain the product and the accessories in a stable, protective way. The elements of the package will remain consistent with all other communications. It will be easily identifiable, pleasing to the eye and effective in catching attention encouraging poten tial buyers to purchase the product. The other elements of the package include the exterior and the interior. The exterior of the packaging will feature the bright color background and a silhouette cutout on the box. There will be a physically unbreakable display window to reveal the iPod. The package will be oversized to help reduce the risk of theft. It will be packaged in such a way that it will be protected from damage caused by physical force, weather elements and shipping pressures. Information on the use, the handling of the iPod and the disposal will be placed on the package. Any government regulated information will also be placed on the box. The interior of the packaging will hold the iPod and the accessories in place despite any movement. The iPod is packaged with software enabling users to uploading music, photos, and videos called iTunes. Also contained in the package is a charger, instructions, connection cords, earbud headphones and a promotional card for free downloads with regards to the promotional game. All these essentials will carefully be placed in a plastic molded design to prevent any displacement during turbulent movement when crossing the international seas. Promotional Strategy There are many types of promotions that can be utilized to increase the changes of a purchase. The one from of promotion I will use to engage the consumer and encourage them to purchase the Apple iPod will be an interactive sweepstake. The promotion campaign will utilize the same elements as that of advertising to create a single voice. The promotions campaign of the Apple iPod would include the silhouette as part of the promotion. The idea is to engage viewers, readers and listeners to participate in the ââ¬Å"Shadows of the Silhouetteâ⬠promotional sweepstakes game. The promotional game consists of silhouettes of famous musical artists from the U. K. Each artist has a different prize level. Participants will receive pieces of the silhouette after they complete online registration or mail-in a postcard. The pieces or clues will help them fill-in the silhouette. They have an opportunity to win several prizes based on the completion of the silhouette. For every iTune song downloaded, any Apple product purchased, entering promotional codes found within the magazine ads will give participants clues. Of course, no purchase is necessary to enter. Pricing Strategy The prices will allow for sufficient gross profit to cover overhead expenses. Apple utilizes a markup method, based on costs. The markup will depend on the product, but will be around 40% to cover expenses. A cost book will list each individual product and their costs. We will not attempt to offer drastically lower prices. However, we will be relatively lower than our competitors in the beginning of the introduction. Channels of Distribution, Modes of Entry Products will be shipped via freight and flight across the English channels, utilizing mostly freight to enter the following ports Hound Point, Immingham, Milford Haven, Liverpool, London, Southampton, Sullom Voe and the Teesport. We would follow all government restrictions and regulations as it pertains to shipping and value added taxes while maintaining a strong relationship with our suppliers. Implementation Action plans, Implementation and Control Advertising plays a key role in persuading members of the United Kingdom target market about our products and services. These advertisements create awareness, response and brand knowledge among other qualities. Apple Corporation has used this strategy to implement many new product announcements that are on to the market today and we will continue this method in the international borders. Apple has promoted the iPod and iTunes brands in several successful advertising campaigns, a large number of which are part of their series of silhouette commercials. They also produce commercials with popular artists performing their songs. These commercials have been very successful in creating awareness and recognition of the Apple iPod. The commercials I am proposing would include various artists from different genres of music. These artists would appeal to a wide spectrum of music listeners in the U. K. This would create a sense of belonging, acceptance and relationship building among consumers. The artist would perform part of their song against complex bright animation. Then towards the end of the commercial the artist would hold their iPod while connecting their earbud headphones. Then transform into a silhouette on their iPod as it falls ever so gently to the ground. The screen will display the words ââ¬Å"Are you part of the iScene? â⬠. These effective advertisements will capture the attention of the target audiences. Our main focus is advertising to increase brand knowledge within the target audience. In addition, we will create a desire among the target audience with the message ââ¬Å"Are you a part of the iScene? â⬠To this end we will be utilizing the following forms of media, television, radio, magazine, internet, out-of-home and alternative advertising. Since TV commercials are one of the most effective, most pervasive, and most popular methods of selling products we will be using this to reach our main target audience. Radio commercials will also be another effective media to utilize with this advertising campaign. The radio and television commercials will be placed on station that are appreciate in reaching our target audience. Television stations that are popular among the U. K. target audience would be utilized. They will play at times when the target audience views/listens to these stations. Also the ads will be repeated over and over, which achieves the frequency that is need. Other communication channels that will be utilized include internet, magazine, out-of-home and alternative advertising. Internet ads will be a nice supplement to the overall advertising campaign. There are 840 million people who use the internet, according to the Global Reach Agency, which translates to reaching a lot of people. A way we will draw people to visit the iPod website is by the use of chat rooms, blogs, pop-up ads and search engines. The use of the website will enable more people globally to explore information, promotions and other information that Apple Corporation has to offer. Special focus will be placed on the Apple iPod. The internet will also enable us to send promotional information, news and coupons via e-mail to our customers and potential customers. We would be able to post events and supporting activities on the website. We will utilize magazine advertisement that the target audience reads. The magazine advertisement will have the same design as the rest of the communications. It will also play a vital role within the promotion aspect of this plan. As a communications tool customer magazines are enormously powerful and allow a level of contact with consumers. They range from general interest titles such as Time, GQ and Cosmopolitan, which appeal to a variety of readers, to highly specialist titles covering particular hobbies, leisure pursuits or other interests. They also measure and track fairly well, offering tangible information on return on investment. The most common type of out-of-home advertising is the billboard but also extends to the other outdoor ads such as posters. The message on the billboard will be readable in a very short period of time because people usually pass billboards going at high speeds. There will be only a few words, Are you a part of the iScene? , in large print, with an eye-catching silhouette image with a bright colorful background. The same attention-grabbing advertisement will extend to buses being wrapped, buildings painted and an iPod Mobile. These advertising methods would depend on the governmentââ¬â¢s regulations and requirements. Timelines and Milestones Monitoring, Review and Evaluation What is evaluation all about? Did we implement the activities we proposed? Did attitudes change-among the community, customers, management-as a result of our programs? Evaluative research, sometimes called summative research, is conducted primarily to determine whether a marketing plan has accomplished its goals and objectives. A variant of evaluation can be applied during a program to monitor progress and indicate where modifications might make sense. The key word in society today is accountability, which means taking responsibility for achieving the performance promised. With resources limited and competition fierce, managers at every level demand accountability for every activity on which they spend money. Thatââ¬â¢s what evaluation is all about. Marketing professionals are obligated today to assess what theyââ¬â¢ve done to determine whether the expense was worth it. In the end we reported back to management. Evaluation findings should be shared with management. This reinforces the notion that marketing is contributing to management goals for the organization. Conclusion The Apple iPod is a great example of a well designed campaign. The Apple Corporation has come a long way since the ââ¬Å"Think Differentâ⬠campaign of the 1980ââ¬â¢s. They now have greater strength as company and as a brand. The use of innovation, creativity and well made products have put Apple at the forefront of technology. Enhancing the brand by crossing the international border will be challenging since it is unfamiliar territory. However, the concepts and the use of the international concepts in a reliable manner will help to create a stronger marketing plan. This plan may help to gain additional market share as well as increase sales, brand awareness and recognition among other advantage points. References Chaudhuri, Arjun Holbrook, Morris B. , (April 2001). The channel of effects from brand Trust and Brand Affect to Brand Performance: the Role of Brand loyalty. Journal of Marketing 90 Goldman, Jordan. Public Relations in the Marketing Mix, Lincolnwood, Ill. :NTC Business Books, 1984 Hesseldahl, Arik (2005). The numbers inside the new iPod. Business Week Schlender, Brent (2001). Apples 21st-Century Walkman. Fortune Donovan, Alan. (2006). Using an iPod with Linux. Technology Weekly, 84 Holdrum, Mike. (November 8, 1999) Great Age of the Brand. Advertising Age, 36 Susan G. Komen Breast Cancer Foundation is a site that provides full text of services the foundation offers. ( komen. org) Wikipedia is a site that presents the full text of many essential works in the literature of many topics (http://en. wikipedia. org/wiki/Ipod) Global Reach Agency provides online marketing, multilingual Web promotion and Website translation. ( glreach. com/) CIA provides fact book information on various countries ( odci. gov/cia/publications/factbook/geos/uk. html) Images provided from www. apple. com and www. ipod. com
Tuesday, November 5, 2019
Adjectives and Word Order in Spanish
Adjectives and Word Order in Spanish It is often said that adjectives come after nouns in Spanish. But this isnt entirely true - some types of adjectives frequently or always come before the nouns they modify, and some can be placed either before or after nouns. Often, the determining factor in an adjectives placement is its purpose in the sentence. Beginners usually dont have much difficulty with the placement of numbers, indefinite adjectives (words like /each and algunos/some) and adjectives of quantity (such as mucho/much and pocos/few), which precede nouns in both languages. The main difficulty facing beginners is with descriptive adjectives. Students often learn that they are placed after the noun (which they usually are), but then they are surprised to find when theyre reading real Spanish outside their textbooks that adjectives are often used before the nouns they modify. Tip for beginners: Most of the material in this lesson is more appropriate for intermediate students than for beginners. If youre new to learning Spanish, it isnt important at this point to memorize the rules. What is important to remember is that while descriptive adjectives usually follow the nouns they modify, if one appears before the noun in something written or said by a native speaker its probably not a mistake, and there is probably a reason why the adjective is where it is. Most of the words we think of as adjectives are descriptive adjectives, words that impart a quality of some sort to the noun. Most of them can appear either before or after a noun, and here is the general rule for where: After the noun: If an adjective classifies a noun, that is, if it is used to distinguish that particular person or object from others that could be represented by the same noun, it is placed after the noun. Adjectives of color, nationality, and affiliation (such as of religion or political party) usually fit in this category, as do many others. A grammarian might say in these cases that the adjective restricts the noun. Before the noun: If the main purpose of the adjective is to reinforce the meaning of the noun, to impart emotional effect on the noun, or to convey appreciation of some sort for the noun, then the adjective often is placed before the noun. A grammarian might say these are adjectives used nonrestrictively. Another way of looking at it is that placement before the noun often indicates a subjective quality (one dependent on the view of the person speaking) rather than an objective (demonstrable) one. Keep in mind that this is a general rule only, and sometimes there is no discernible reason for a speakers choice of word order. But you can see some of the common differences in usage in the following examples: la luz fluorescente (the fluorescent light) - Fluorescente is a category or classification of light, so it follows luz. un hombre mexicano (a Mexican man) - Mexicano serves to classify un hombre, in this case by nationality. La blanca nieve estaba por todas partes. (The white snow was everywhere.) - Blanca (white) reinforces the meaning of nieve (snow) and could also impart an emotional effect. Es ladrà ³n condenado. (He is a convicted thief.) - Condenado (convicted) distinguishes the ladrà ³n (thief) from others and is an objective quality. à ¡Condenada computadora! (Blasted computer!) - Condenada is used for emotional effect, making it emphatically subjective. For this reason, most vulgar adjectives of disparagement precede the nouns they describe. To see how word order could make a difference, examine the following two sentences: Me gusta tener un cà ©sped verde. (I like having a green lawn.) Me gusta tener un verde cà ©sped. (I like having a green lawn.) The difference between these two sentences is subtle and not readily translated. Depending on the context, the first might be translated as I like having a green lawn (as opposed to a brown one), while the second might be translated as I like having a green lawn (as opposed to not having a lawn) or I like having a beautiful lawn. In the first sentence, the placement of verde (green) after cà ©sped (lawn) indicates a classification. In the second sentence verde, by being placed first, reinforces the meaning of cà ©sped and indicates some aesthetic appreciation. The effects of word order indicate why some adjectives are translated into English differently depending on their location. For example, un amigo viejo usually is translated as a friend who is old, while un viejo amigo is usually translated as a longtime friend, indicating some emotional appreciation. Similarly, un hombre grande is usually translated as a big man, while un gran hombre is a great man, indicating a subjective quality rather than an objective one. (Grande, when it precedes a singular noun, is shorted to gran.) As you continue your studies, you will come across about another dozen adjectives that are similar. Final note: If an adjective is modified by an adverb, it follows the noun. Compro un coche muy caro.à (I am buying a very expensive car.)
Sunday, November 3, 2019
The challenges of delivering a holistic approach to rehabilitating Essay - 1
The challenges of delivering a holistic approach to rehabilitating motor skills following a frontal lobe injury - Essay Example It will first discuss the impact and pathophysiological elements relating to frontal lobe injuries. Secondly, the rehabilitative process will be presented, followed by a discussion on the challenges faced in frontal lobe problems. Finally, this essay will conclude with possible recommendations for better rehabilitative processes for affected patients. The frontal lobe of the brain generally represents a large mass and area (Lux, 2007). It comprises the cerebral system of the brain, which mostly provides a structure for goal-directed activities and behaviour (Badre and Dââ¬â¢Esposito, 2009). It is often considered as the part of the brain which manages decision-making and which determines the impact of various actions. As it is found at the anterior part of the brain, it is also vulnerable to various injuries and trauma. After an individualââ¬â¢s frontal lobe is injured, oneââ¬â¢s decision making processes may be compromised (Kim, et.al., 2009). Damage to the frontal lobe can also lead to irritability, often manifesting as a change in the mood or the failure to balance or regulate behaviour (Lux, 2007). Injury to the frontal lobe can also cause problems in executive functioning, including anticipation, planning, goal selection, initiation, sequencing, and self-correction (Lezak, 1989). In the case of railroad worker Phine as Gage, his left frontal lobe was injured by a large iron rod and through such injury, he manifested animal propensities; he was irreverent and indulging at times; and he was also impatient and obstinate (MacMillan and Lena, 2010). These qualities were very much in contrast to his personality before he suffered the injury. Patients suffering from damaged frontal lobes often indicate memory loss, with some losses being greater than others (Kane and Engle, 2002). The working memory seems to be affected the most in these injuries with the personââ¬â¢s ability to maintain attention or manage goals being affected
Friday, November 1, 2019
Project management- reflection and development Essay
Project management- reflection and development - Essay Example Project management ensures successful completion of a project while meeting the constraints of time, cost and quality. It brings together the resources needed to complete the project which includes the project membersââ¬â¢ technical skills, interpersonal capabilities, collaborative efforts, material facilities like information systems, and funding. The main task of project managers is to choose appropriate PM tools to make the project work advance efficiently, assess project information and supervise project team activities (Hill 56). Project management focuses on the completion of the projectââ¬â¢s life cycle that includes initiation, planning, execution, monitoring and controlling, and closing of the project. If these main phases are broken down into detailed ones, then, as asserted by Lock (9), the projectââ¬â¢s life cycle includes original concept, feasibility study, business plan, risk assessment, public enquiry, authorization, organization, planning, design, procurement, fulfillment, test, handover, economic life, and disposal. Project management makes sure that each and every of these phases are properly dealt with. However, in this report, I will discuss the main phases of project management. Technical and interpersonal skills both combine to take care of project parameters which include specifications (quality), budget (cost), and schedule (time) (Haynes 7). According to Haynes (7), ââ¬Å"a successfully managed project is one that is completed at the specified level of quality, on or before the de adline, and within budget.â⬠Technical skills, which are the project-task-related skills, are a pre-requisite for the project management phases. For the team members and the project member, alongside possessing required educational qualifications, it is important to be fully equipped with the necessary information and guidelines that will lead the project toward completion. Knowledge about the latest tools and equipment, hardware and software, and the
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