Imperialism, World War 1 and Anti-Colonialism Essay

Imperialism, World War 1 and Anti-Colonialism - Essay Example Great Britain was the greatest imperialist nation in history. In fact, â€Å"By 1914, the British Empire included one-fourth of all the land and people of the Earth† (Lecture 5, 5). As tension built up in the prelude to World War 1, Britain countered the threat of the ‘Triple Alliance’ composed of Germany, Austria- Hungary and Italy, through its ‘Triple Entente,’ with France and Russia and a further alliance with Japan in 1902. When the Entente declared war on Germany in August 1914, all Britain’s colonial possessions and dominions, including Australia, were incorporated into the war. The Australian recruiting poster, which serves as Source # 2, demonstrates that nationalism played a major role in instigating war. Although Australia is separated geographically from Europe, it very definitely identified itself as a ‘white’ nation with strong ties to the mother-country, Britain. It is evident that the excessive nationalism, termed th e â€Å"fatal flaw in the European system† is prevalent in Australia too and Australians saw the war from Britain’s point of view and adopted the â€Å"my country-right-or wrong† variety of nationalism† (Lecture 6, 2). The poster shows the national flag as a rousing, revered symbol, glorifies the soldier and emphasizes that the nation’s World War 1 effort requires the patriotic contribution of every man and woman, through taxes, factory work or nursing. World War I was ‘great’ in every aspect, including the large number of casualties. Roughly 9 million were killed and 21 million wounded.

Building an Ethical Organization Essay Example for Free

Building an Ethical Organization Essay When building an organization the main focus will be to help the public with specific needs. We will have to build the business on ethics and human service laws. The main goal is to help those in need and do this with respect and caring. There are many ways to run an organization and we need to choose the right services to meet the needs in the community we serve. The organization is for the help for people living with Alzheimer’s and the people that love them. We will be there to offer services for the person suffering from the disease and their families. The services offered will be assistance at home, a live in if necessary, counseling for the family, and client, and a residential home. Services include shopping, sitting when a day out might be needed. We will offer a class to help the family understand the disease and its progression, and have group counseling to help them support each other. This is a not for profit organization. Helping people should be top priority over making money. Human services are about helping the people in our communities in need of services. The mission statement: To support and develop programs through education to teach how to live with the daily changes, and to strengthen family ties. We have to let them know they can count on us for understanding and support. This will support the ethical system by keeping the respect and dignity of our clients, supporting them in their time of need, and giving the famil y the support that is needed to face the day-to-day heartache that comes with watching your loved one suffer. The message that this mission statement will put out in the community is we will be there for them. We will not turn them away when the need is there. We have let the community know they can count on us to provide the necessary services to their loved ones, and also help them through a difficult time. Coping with this disease is not an easy thing to do. The services that will be provided will help the families understand  that this does not have to be a burden, and will help them to know that their loved one is getting the necessary care and love to help them in the progression of this disease. Having an ethical leader in the organization will help to have ethical social workers. Having a leader that is respected and trusted in the community will benefit the organization as well as the community and clients. The organization is only as good as its leaders. Our values in the organization will be: Commitment to the public, commitment to superior service and to maintain the publicâ₠¬â„¢s trust, and respect. Having empathy for our clients and their families, dignity and self-worth of all that seek help, and the importance of human relationships. Respecting the diversity of our clients and their families at all times, and we will not discriminate against anyone for any reason. Treating our clients with the dignity and respect that every human being is entitled to is what can be expected when they walk through the door. This helps support the vision that the organization has for its future. To have our clients and their families living with dignity and having control over a terrible disease, to have the community see and know that our clients receive the services to have as happy a life as possible. The staff will be highly trained in the area of Alzheimer’s to assist, and care for our clients, and be there to help the families with all the means available to the organization. We can put all this into action within the organization, and this will benefit the clients and community as well as the employees. We need an ethical leader who can set an example for the employees. The leader will need to always show their leadership with the ethics that we want to have within the organization. This will help teach the employees how to behave and always keep the mission in mind and work toward the vision that the organization has for the community and the clients. Abiding by the ethics laws and the hum an service laws will help with the code of conduct that is expected of all employees in the organization. According to Statement of values and code of ethics for nonprofit and philanthropic organizations (2004) â€Å"going through the process with the board and staff also begins to infuse into the culture of the organization recognition of how important it is to address issues of values and ethics on an ongoing basis†. All the employees need to be involved with the process so they fully understand what is expected of their behavior in the organization every day. When difficult situations arise with clients all  employees will handle the situation the same way, and make sure that the client has their needs met in an ethical and respectful way. Social workers have a code of ethics that are an important part of the job. According to NASW (2013) â€Å"social workers have an ethical responsibility to their clients, self-determination, competence, social diversity, privacy and confidentiality†. All laws will be posted around the organization so they will be seen daily and keep the mission in the minds of the employees daily. Our clients will respect the organization and the employees for always using ethical conduct and fairness when it concerns helping them find the right services that work. If more services are needed than we have to offer the clients they can have peace knowing they will be sent to an ethical place to have the services needed that will work together with what we offer the clients. When a social worker in the organizati on as not conducted themselves in an ethical way, and has caused problems will be reprimanded. The client’s dignity comes first in the organization. Dealing with a disease that has no cure is devastating to the family, and it is a horrific disease for the client to deal with. Having caring people treating them with love and respect makes a big difference in their world. Offering as much assistance as we can by the programs we have and services we offer will make a big difference in their day-to-day routine. Letting them know they are not alone, and we will be there to make it a bit easier to get through. References: Statement of values and code of ethics for nonprofit and philanthropic organizations. (2004). Retrieved from http://www.ncdsv.org/images/ NASW. (2013). Retrieved from http://www.socialworkers.org/pubs/cod

Impaired Cerebral Blood Flow Disorders Essay -- Health Healthy Medicin

Impaired Cerebral Blood Flow Disorders CEREBRAL BLOOD FLOW Impaired cerebral blood flow disorders are extremely common and factors such as the lesion site, existing collateral’s, and the amount of tissue affected determines the actual neurological deficit that results. The impaired blood flow may have a number of causes. Things such as alterations in blood pressure, changes in the arterial walls, and occlusions of the arterial lumen are some of the more important causes. The brain is supplied with blood by two internal carotid arteries and two vertebral arteries. These arteries form the anastomosis known as the Circle of Willis. In 1951, two researchers, McDonald and Potter demonstrated that, "the blood supply to half of the brain is provided by the internal carotid and vertebral artery of that side, and that their respective streams come together in the posterior communicating artery at a point where the pressure of the two is equal and they do not mix." (Snell, p514). This is important to keep in mind when considering just how significant the collateral circulation truly is. "If, however, the internal carotid or vertebral artery is occluded, the blood passes forward or backward across that point to compensate for the reduction in blood flow. The circulus arteriosus also permits the blood to flow across the midline, as shown when the internal carotid or vertebral artery on one side is occluded." This provides some relief for occlusions in the major vascular supply. Another important finding, was that the blood that flows from the two vertebral arteries remain on the same side of the lumen and does not mix while passing through the basilar artery. These are important items for the major vascular supply, however, once... ...ain focus of the physician in treating a stroke patient must be the individual patient and his/her underlying lesion. Cerebral blood flow deficiency is not limited in its scope of patients it can afflict. The care of stroke patients is changing and the optimal management of the patient’s condition demands the careful consultation of a well-informed team of physicians. Works Cited: Auer, L. M. & Ladurner, G. "Alterations of the Cerebral Blood Volume," p.p. 233-38. Snell, R. S. "The Blood Supply of the Brain," Clinical Neuroanatomv for Medical Students. Little, Brown and Co., Boston/Toronto, p.p. 507-24. Stern, B. J. "Cerebrovascular Disease and Pregnancy’ Neurological Disorders of Pregnancy". p.p. 32-34. Walton, John. "Disorders of the cerebral circulation," Brains Diseases of the Central Nervous System. Oxford Univ. Press, New York; p.p. 219. Impaired Cerebral Blood Flow Disorders Essay -- Health Healthy Medicin Impaired Cerebral Blood Flow Disorders CEREBRAL BLOOD FLOW Impaired cerebral blood flow disorders are extremely common and factors such as the lesion site, existing collateral’s, and the amount of tissue affected determines the actual neurological deficit that results. The impaired blood flow may have a number of causes. Things such as alterations in blood pressure, changes in the arterial walls, and occlusions of the arterial lumen are some of the more important causes. The brain is supplied with blood by two internal carotid arteries and two vertebral arteries. These arteries form the anastomosis known as the Circle of Willis. In 1951, two researchers, McDonald and Potter demonstrated that, "the blood supply to half of the brain is provided by the internal carotid and vertebral artery of that side, and that their respective streams come together in the posterior communicating artery at a point where the pressure of the two is equal and they do not mix." (Snell, p514). This is important to keep in mind when considering just how significant the collateral circulation truly is. "If, however, the internal carotid or vertebral artery is occluded, the blood passes forward or backward across that point to compensate for the reduction in blood flow. The circulus arteriosus also permits the blood to flow across the midline, as shown when the internal carotid or vertebral artery on one side is occluded." This provides some relief for occlusions in the major vascular supply. Another important finding, was that the blood that flows from the two vertebral arteries remain on the same side of the lumen and does not mix while passing through the basilar artery. These are important items for the major vascular supply, however, once... ...ain focus of the physician in treating a stroke patient must be the individual patient and his/her underlying lesion. Cerebral blood flow deficiency is not limited in its scope of patients it can afflict. The care of stroke patients is changing and the optimal management of the patient’s condition demands the careful consultation of a well-informed team of physicians. Works Cited: Auer, L. M. & Ladurner, G. "Alterations of the Cerebral Blood Volume," p.p. 233-38. Snell, R. S. "The Blood Supply of the Brain," Clinical Neuroanatomv for Medical Students. Little, Brown and Co., Boston/Toronto, p.p. 507-24. Stern, B. J. "Cerebrovascular Disease and Pregnancy’ Neurological Disorders of Pregnancy". p.p. 32-34. Walton, John. "Disorders of the cerebral circulation," Brains Diseases of the Central Nervous System. Oxford Univ. Press, New York; p.p. 219.

I am malala

Independent Reading l. Cultural Connections Mall Housefly is the protagonist, narrator, and author of I Am Mall. She is born into a religious Pakistan family in Swat during a time of women oppression. Housefly makes a point to write about her happiness and freedom before Taliban took over. Her Pakistan heritage encourages many cultural traditions including dressing conservatively. Women are instructed to show respect by wearing bursas, which covered their face and body. The role of women is to cook and care for their families, â€Å"We'd [women] be expected to cook and serve our brothers and fathers.While boys and men could roam freely about town, my mother and I could not go out without a male relative to accompany us, even if it was a five-year-old boy! This was the tradition† (26). Mall is a smart girl who had correct morals and beliefs. Her two priorities are religion and education. Mall does not agree with Taliban laws, including the emphasis of education only available f or men. Mammal's father, too, believes that such a thing was wrong. Her father and the holy Quern support her to stick up for what she believed in.She speaks on behalf of the community and those ho were afraid to speak up, â€Å"The more interviews I gave, the stronger I felt and more support we received† (141). This courage leads her to win the Noble Peace Prize. Written in her perspective, Mall uses many of her own experiences throughout the novel. â€Å"She [Amoeba] always says, ‘l have four brothers, and if I do even the slightest thing wrong they can stop me from going to school† (77). Mall explains both the history of women oppression and her own personal experiences to depict the horrible conditions in Pakistan.II. Vocabulary in Context Charisma: compelling charm that can inspire devotion in others; â€Å"Even today people elk of Mr.. Bout as a man of great charisma† (20). This word attracted me because it is in 100 Words to Make You Sound Smart. It promotes Mr.. Bathtub's character. Chapatti: unleavened flattered made from flour and water; â€Å"My mother made our usual breakfast of sugary tea, chapattis, and fried egg† (118). This word attracted me because I was unfamiliar with it. It describes the food Mammal's culture ate on a normal day.Martyr: a person who is killed because of their religious beliefs; â€Å"Some of the girls refused, saying that their teachers had taught them that to become a martyr s a glorious thing† (66). This word attracted me because I was unfamiliar with it. It encourages religion as the number one priority in their culture. Unexamined: Islamic soldiers; â€Å"The unexamined will find you wherever you go' (105). I chose this word because it is an Urdu term. It describes the threat to Mammal's father, telling him to shut down his school.Blasphemous: profound; â€Å"Muslims widely considered it blasphemous and it provoked so much outrage that it seemed people were talking of little el se† (27). I chose this word because it reminded me of ‘lurid' from 100 Words to Make You Sound Smart. It describes how angry Muslims were about the book published that was considered a parody of the Prophet's life. Burma: a long garment that covers everything from head to toe that Muslim women wear in public; â€Å"Wearing a Burma is like walking inside big fabric shuttlecock with only a grille to see through and on hot days it's like an oven† (37).This word attracted me because it was surrounded by similes. It describes the clothing women had to wear, supporting the idea that women do not have it easy. Aba: affectionate Urdu term meaning â€Å"father†; â€Å"Aba, I am confused. ‘ I told my father† (101). This word attracted me because ABA means father in Hebrew, too. This word describes how Mall was bilingual as sometimes she refers to her father in Urdu. Barbaric: exceedingly brutal; â€Å"If anything the Taliban became even more barbaricâ⠂¬  (86). This word attracted me because my brother used to use it frequently in his vocabulary.This word describes how cruel and powerful the Taliban became. Commiserated: express sympathy or pity; â€Å"When I was born, people in our village commiserated with my mother and nobody congratulated my father† (1). This word attracted me because I was unfamiliar with it. It describes the tragedy that it was to be a girl at the time. Autonomous: having self- government; â€Å"†¦ We went with the newly created Pakistan but stayed autonomous† (13). This word attracted me because I was unfamiliar with it.It is used to describe the independence once Britain divided from India. Ill. Writers' reflection: Throughout the novel, despite all of her misfortunes, Mall manages to keep a strong and optimistic attitude. Even in the hospital while she was struggling to survive, Mall does not want to seek revenge on the people that hurt her, â€Å"I didn't even think a single bad tho ught about the man who shot me-?I had no thoughts of revenge-?I Just wanted to go back to Swat. I wanted to go home† (282). This quotation shows how Mall never had bad intentions.She believes that if one takes revenge for wrongdoings done to them, the fighting would go on and on, â€Å"There is no time limit† (39). Mammal's writing is consistent in that she effectively delivered personal and emotional stories. She uses figurative language including imagery and similes to create a picture in readers' minds to help them further understand her perspective, Our words were like the eucalyptus blossoms of spring tossed away on the wind† (142). This quotation explains how her voice was not heard right away.It took time and effort, and so will most things people speak up for. She teaches readers not to give up on what matters to them. She uses a metaphor to describe the relationship between her and her father . â€Å"†¦ L was his universe† (246). Together, the y worked to get their voices heard. The diction throughout the novel is mostly informal. However, towards the end when she wins the award and meets highly respected officials, her beech becomes more formal, â€Å"l will request you all, and I will request that if you can help us in our education, so please help us† (184).Overall, I enjoyed Houseboat's story. I think that she shared many important lessons. Reading the book in her perspective opened my eyes and made me grateful to have as much freedom as I do. It amazes me that I am the same age as Mall, for she has accomplished so much in her life. Mall Yugoslavia is an inspiration to me and an inspiration to all. I am malala Independent Reading l. Cultural Connections Mall Housefly is the protagonist, narrator, and author of I Am Mall. She is born into a religious Pakistan family in Swat during a time of women oppression. Housefly makes a point to write about her happiness and freedom before Taliban took over. Her Pakistan heritage encourages many cultural traditions including dressing conservatively. Women are instructed to show respect by wearing bursas, which covered their face and body. The role of women is to cook and care for their families, â€Å"We'd [women] be expected to cook and serve our brothers and fathers.While boys and men could roam freely about town, my mother and I could not go out without a male relative to accompany us, even if it was a five-year-old boy! This was the tradition† (26). Mall is a smart girl who had correct morals and beliefs. Her two priorities are religion and education. Mall does not agree with Taliban laws, including the emphasis of education only available f or men. Mammal's father, too, believes that such a thing was wrong. Her father and the holy Quern support her to stick up for what she believed in.She speaks on behalf of the community and those ho were afraid to speak up, â€Å"The more interviews I gave, the stronger I felt and more support we received† (141). This courage leads her to win the Noble Peace Prize. Written in her perspective, Mall uses many of her own experiences throughout the novel. â€Å"She [Amoeba] always says, ‘l have four brothers, and if I do even the slightest thing wrong they can stop me from going to school† (77). Mall explains both the history of women oppression and her own personal experiences to depict the horrible conditions in Pakistan.II. Vocabulary in Context Charisma: compelling charm that can inspire devotion in others; â€Å"Even today people elk of Mr.. Bout as a man of great charisma† (20). This word attracted me because it is in 100 Words to Make You Sound Smart. It promotes Mr.. Bathtub's character. Chapatti: unleavened flattered made from flour and water; â€Å"My mother made our usual breakfast of sugary tea, chapattis, and fried egg† (118). This word attracted me because I was unfamiliar with it. It describes the food Mammal's culture ate on a normal day.Martyr: a person who is killed because of their religious beliefs; â€Å"Some of the girls refused, saying that their teachers had taught them that to become a martyr s a glorious thing† (66). This word attracted me because I was unfamiliar with it. It encourages religion as the number one priority in their culture. Unexamined: Islamic soldiers; â€Å"The unexamined will find you wherever you go' (105). I chose this word because it is an Urdu term. It describes the threat to Mammal's father, telling him to shut down his school.Blasphemous: profound; â€Å"Muslims widely considered it blasphemous and it provoked so much outrage that it seemed people were talking of little el se† (27). I chose this word because it reminded me of ‘lurid' from 100 Words to Make You Sound Smart. It describes how angry Muslims were about the book published that was considered a parody of the Prophet's life. Burma: a long garment that covers everything from head to toe that Muslim women wear in public; â€Å"Wearing a Burma is like walking inside big fabric shuttlecock with only a grille to see through and on hot days it's like an oven† (37).This word attracted me because it was surrounded by similes. It describes the clothing women had to wear, supporting the idea that women do not have it easy. Aba: affectionate Urdu term meaning â€Å"father†; â€Å"Aba, I am confused. ‘ I told my father† (101). This word attracted me because ABA means father in Hebrew, too. This word describes how Mall was bilingual as sometimes she refers to her father in Urdu. Barbaric: exceedingly brutal; â€Å"If anything the Taliban became even more barbaricâ⠂¬  (86). This word attracted me because my brother used to use it frequently in his vocabulary.This word describes how cruel and powerful the Taliban became. Commiserated: express sympathy or pity; â€Å"When I was born, people in our village commiserated with my mother and nobody congratulated my father† (1). This word attracted me because I was unfamiliar with it. It describes the tragedy that it was to be a girl at the time. Autonomous: having self- government; â€Å"†¦ We went with the newly created Pakistan but stayed autonomous† (13). This word attracted me because I was unfamiliar with it.It is used to describe the independence once Britain divided from India. Ill. Writers' reflection: Throughout the novel, despite all of her misfortunes, Mall manages to keep a strong and optimistic attitude. Even in the hospital while she was struggling to survive, Mall does not want to seek revenge on the people that hurt her, â€Å"I didn't even think a single bad tho ught about the man who shot me-?I had no thoughts of revenge-?I Just wanted to go back to Swat. I wanted to go home† (282). This quotation shows how Mall never had bad intentions.She believes that if one takes revenge for wrongdoings done to them, the fighting would go on and on, â€Å"There is no time limit† (39). Mammal's writing is consistent in that she effectively delivered personal and emotional stories. She uses figurative language including imagery and similes to create a picture in readers' minds to help them further understand her perspective, Our words were like the eucalyptus blossoms of spring tossed away on the wind† (142). This quotation explains how her voice was not heard right away.It took time and effort, and so will most things people speak up for. She teaches readers not to give up on what matters to them. She uses a metaphor to describe the relationship between her and her father . â€Å"†¦ L was his universe† (246). Together, the y worked to get their voices heard. The diction throughout the novel is mostly informal. However, towards the end when she wins the award and meets highly respected officials, her beech becomes more formal, â€Å"l will request you all, and I will request that if you can help us in our education, so please help us† (184).Overall, I enjoyed Houseboat's story. I think that she shared many important lessons. Reading the book in her perspective opened my eyes and made me grateful to have as much freedom as I do. It amazes me that I am the same age as Mall, for she has accomplished so much in her life. Mall Yugoslavia is an inspiration to me and an inspiration to all.

Video Vault Case

Introduction: The Video Vault was dominant is the location of major route connecting Westborough to the neighbour communities of Hopkinton and Upton with floor space at 750 square feet, the owners were innovative in displaying their roughly 10,000 units (or 8,000 titles) of inventory, 700 of which were in the DVD format. Peaslee and St. Angelo had 6,000 registered customers, with about half that number being active renters. In order to rent videos at the store, customers provided a credit card number or a $35 deposit, protecting the business against unreturned product or unpaid late fees. New releases, adult videos, and video games rented for $4 per day, catalogue titles rented for $3 per day. The average late fee was $2. 75. Total late fees in 2001 were $6,133. Supply chain performances In revenue sharing contract, the store shares the revenue from the customer with the studio through which it gets its inventory. The widespread use of revenue sharing fundamentally changed the economics of the industry. Under this, distributors sold the tape to the retailer at a much lower price- from $3 to $8 per tape- in return for a percentage of the rental revenue and a percentage of eventual used-tape sales to consumer. But as the same time there were some disadvantages that were came with revenue sharing contract. Store had to share data with the studio and also had to keep maximum and minimum inventory of inventory as per the contract which diluted the controllability of store owners. Since they opened their store, Peaslee and St. Angelo had seen the regular distribution channels and pricing change dramatically. In the past, the partners bought roughly 150 to 200 titles per year, one-third from established distributors that bought directly from studios, and the rest from â€Å"sideways selling†Ã¢â‚¬â€a practice of buying product from other video stores, retailers, or individual traders. The top tier A titles were roughly $70 from distributors and were shipped to stores prior to the video rental release date. Buying product from other avenues resulted in lower prices, but it could take weeks or months after the release date to obtain copies. During 2000 and 2001, however, the Video Vault bought 90% of its product directly from studios, with a few distributors acting as â€Å"fulfillment centers,† shipping product from studios without owning it

The nature and the purpose if the quest

The nature and the purpose if the quest The Changing Nature of the Quest Endevour for Perfection Sir Gawain and The Green Knight is a description of a seeking that was taken by Sir Gawain, one of the knights of the Round Table. The quest itself has few major parts, where hero is being called, tested along the way, and at the end he returns. Indeed, Sir Gawain, the hero, is on the journey of adventure with the explicit purpose to uphold the code of chivalry. The violation of the code would mean a loss of honour. Still, while following the hero on his odyssey from Camelot to the Green Chapel, the real nature of the quest and some other implicit purposes, nonetheless important, are becoming visible. Apart from heroism and with evident human concerns, Sir Gawain is a hero, but also a human in strives for perfection. The standards of perfection are set by the Church and the King and, apparently, the highest one is set by Gawain himself. Under these influences the quest is being shaped and turned from heroic towards the spiritual type, with the clear purpose to maintain the! Surely, the main purpose of Sir Gawains journey is presented at the very same beginning, whereas he of all beardless children (240), accepts the challenge to exchange blows with the unexpected green guest in a year and the days time. Gawain modestly points out that My body, but for your blood, is barren of worth; -and for that this folly befits not a king, - And tis I that have asked it, it ought to be mine (241). Therefore, in order to obtain the code of chivalry exercising the courage and loyalty towards King, Gawain is set on the quest. But it is also important for Gawain to fulfil his oath for if he avoids it he shall be counted a recreant knight (243). At this point, the quest is heroic for Gawa

How to write to your clients - The Lawyer - Emphasis

How to write to your clients - The Lawyer How to write to your clients The Lawyer Lawyers are not renowned for their punchy prose. But clients do not have time to be baffled by confusing terminology and verbosity; nor do they appreciate poorly structured arguments and overtechnical explanations. What they want is clear and succinct advice. Whether you are writing a legal agreement or an email, here are some general tips that will help you to improve your writing skills: Focus on your reader. Think about who will read it and what information they want. Consider whether they want back-up detail as well as upfront recommendations. Think about how much they already know about the subject, what their likely attitude to the advice will be and if there are any specific issues concerning them. When writing for colleagues, make your instructions clear. Avoid producing group emails that are a mind dump of all the action points. This guarantees that something does not get done because everyone hopes someone else is doing it. Spell out who needs to do what. Never use the writing process to clarify your thoughts. Have a clear idea of what to write beforehand, otherwise you risk having no logical structure. Consider the main subject areas and issues you need to cover. Make sure they answer the questions: what, where, when, how, why and who. Then use each heading to brainstorm all the points related to that subject. Next, think about the structure and decide what goes where and in what format. Only information that is essential to all readers should go in the main body of the text. Be ruthless and relegate any information that is important or of interest to appendices or footnotes. And make sure your main message is at the forefront, not buried beneath layers of detail and supporting evidence. Keep paragraphs and sentences short. Long paragraphs and heavy blocks of text are a real turn-off. So are long, complex sentences that have to be read more than once to understand. Steer clear of long words and flowery phrases. Contrary to popular belief, these are not a sign of intellect or professionalism. Clients are far too busy to spend time deciphering them. Use active language wherever possible. Active verbs make your writing easier to read. So write, X investigated the clients role in the project, rather than, The role played by the client in the project was investigated by X. Favour verbs over nouns. Use verbs such as consider and provide rather than structures such as give consideration to and the provision of. Avoid poor grammar, punctuation and spelling this will undermine your credibility and suggest you do not care. Robert Ashton, Chief Executive, Emphasis