Case Study Economics †Microsoft and Monopoly Essay

Microsoft has monopoly in PC direct systems, Windows in operation(p) systems which are used in more than(prenominal) than 80% of Intel based PCs. This market has high technological barriers. Threat to Microsoft is not from new in operation(p) systems but from alternate products such as browsers, which are new parcels that can be used with six-fold operating systems and can also act as an alternative platform to which applications can be written. This make up a threat to Windows monopoly and perhaps its long-term existence.Initially Microsoft had tried to subdue competition by enquire for explicit market sharing arrangings with competitors (such as Netscape). A failure to do so, alleged(a)ly, direct Microsoft to adopt anti-competitive strategies. This led to a set of consolidated civil actions against Microsoft in 1994 by the United States Department of Justice (DOJ) and 20 U.S. states. DoJ alleged that Microsoft abused monopoly power in its handling of operating system sales and weave browser sales.IssuesThe issue central to the case was whether Microsoft was allowed to bundle its flagship profit Explorer (IE) web browser bundle with its Microsoft Windows operating system. Bundling them together is alleged to have been responsible for Microsofts victory in the browser wars (specifically Netscape) as all(prenominal) Windows user was forced to have a copy of Internet Explorer. It was further alleged that this unfairly restricted the market for competing web browsers (such as Netscape Navigator or Opera) that were slow to download all over a modem or had to be purchased at a store.Underlying these disputes were questions over Microsofts allegedly anti-competitive strategies to inflict high entry barriers including forming restrictive licensing agreements with OEM computer manufacturers, entering into exclusionary agreements with ICPs and ISPs, altering its application programming interfaces (APIs) to favor Internet Explorer over third party we b browsers, restricting alterations to its boot up sequence and officious desktop, and above all Microsofts intent in its course of conduct .i.e. to kill competition by any means and deprive consumers of product choice, especially in browsers, by discouraging innovation.Microsofts Anti-competitive Strategies1. Microsoft invested coin to develop, test and force IE for free to all users. In competition to Netscape browsers which was being sold for a footing. They even paid some customers to use IE instead of Netscape browser.2. Microsoft put a condition to PC manufacturers to license, preinstall and distributes IE on every Window PC. By this, they were able to distribute IE on every PC by tying up IE to Windows 95, which was a monopoly version.3. This was extended to the Windows 98, successor of Window 95, misusing their operating system monopoly to exclude competition and deprive customer of free choices. They made removal of IE from Windows 98 technically more difficult.4. Micro soft restricted all OEMs to remove any part of IE software or to add any other browser in the pc in a more prominent or visible way. So OEMs are deprived of the choices they can make almost which browser should be offered to customer.5. Microsoft entered with anti competitive agreement with all largest and most popular ISPs and OSPs. It gave the reheel of ISPs in folders with OS that enabled users to subscribe to their services and substantial value to ISPs.6. Microsoft entered anti competitive agreement with ICPs to not pat or compensate his competitors for the distribution, marketing or promotion of the ICPs content, to not promote any other to inhibit competition.This way Microsoft precluded competition on the merits between Microsofts browser and other browser, used Windows operating system monopoly to extend to Internet browser market, and maintained Windows operating system monopoly.Microsoft verbalise that the merging of Microsoft Windows and Internet Explorer was the res ult of innovation and competition, that the two were now the same product and were inextricably linked together. Also, the consumers were now getting all the benefits of Internet Explorer for free. Those who opposed Microsofts position countered that the browser was still a distinct and separate product which did not need to be tied to the operating system, since a separate version of Internet Explorer was available for Mac OS. They also asserted that IE was not really free because its development and marketing costs may have kept the price of Windows higher than it might otherwise have been. The case was tried before U.S. District Court infer Thomas Penfield Jackson.While the initial verdict went against Microsoft, the verdict was overturned on appeal. Nonetheless, EU recently tack together Microsoft guilty of anti-trust conduct and slapped a fine of US$1.3 billion in 2008, the largest fine ever obligate on a company.