Case study of marketing Example | Topics and Well Written Essays - 4000 words

Of marketing - Case Study Example Recently it won the Best Supplier Engagement Award at the Ethical Corporations 5th Annual Responsible Award ceremony held in Londons Mayfair on 29th September 2014 (Nestle, 2014). It also won the Most Inclusive Employer of the Year award at the European Diversity Awards held in London (European Diversity Awards, 2014), and the Ministerial award for its significant environmental achievements and initiatives awarded by the government of Vietnam (Vietnam Investment Review, 2014). The achievements of the company in diverse field are indicative of the company’s commitment towards its stakeholders and for global causes. This essay aims to discuss various aspects related to corporate social responsibility and creating shared value and other similar initiatives undertaken by Nestle over the years. The term corporate social responsibility has been widely discussed and debated across various academic and non-academic fields alike. It is defined as "a concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment by integrating social and environmental concerns in their business operations and in their interaction with their stakeholders" (European Commmission, 2001, p. 6). The UK government describes the term as "the responsibility of an organisation for the impacts of its decisions on society and the environment above and beyond its legal obligations, through transparent and ethical behaviour" (gov.uk, 2014). Nestlà © embraced the concept of CSR and actively endorsed the principles laid down by the term. This is apparent from the corporate strategies of the firm which are built around customers needs and expectations. The company recognises and acknowledges the need of the consumers with regard to having access to information about the products they consume. Nestlà ©Ã¢â‚¬â„¢s approach of catering to this need of the consumers helped significantly in developing and