Paul Rand Research Paper Example | Topics and Well Written Essays - 1500 words

Paul Rand - Research Paper ExamplePaul Rands life began in 1914 in Brooklyn. He was raised up in a firm Orthodox Jewish environment. Orthodox rules condemn the establishing of images for worship such as idols, but at a tender age, Rand would contravene such laws by extracting and placing photos of celebrities and supermodels aired in the media in his fathers grocery warehouse. He joined the Pratt Institute, previously known as the Parsons School of design, as well as the Art Students League. In the Art League, he became one of the pioneers of the Swiss Style of graphic design.2Having a strong background in designing stock portraits and images for umteen magazine and newspaper companies, coupled with the thought that his Jewish name might drag his career backwards in a white domineering society, he renamed himself Paul Rand. These two four letter words served as his lifelong corporate identity. In his early twenties, Rand piled a large Portfolio. He was being delegate jobs that made him famous both at home and abroad. During this period of time, he began setting page layouts for the famous Apparel Arts magazine. His designs on the exterior layout of the fashion Magazine became astounding, attracting readership. In 1940, he came up with a barbed wire cover design, which depicts the magazine as both a war-tone token and a crucifix. This was his tactical manoeuvre of testing with high artistry themes.3Rand was gifted in converting the mundane into creative and astonishing layouts. This earned him a contract in the Esquire-Coronet magazine as an art director. At first, he failed to take up the job, but slowlyr reconsidered the offer, making him the head of Esquire Magazine when he was as young as 23. In late 1930s, Rand commenced his occupation of designing logos and corporate brand identities. In 1938, he established a new trade name for both Wallace Puppets and Esquire. At the bend dexter of 1940, Rand climbed the job ladder to become the Art Director with W illiam H. Weintraub Advertising firm.4During his